For this week’s College of Business career spotlight, we are highlighting the job as a Digital Marketer.
What is a Digital Marketer?
The main goal of a digital marketer is to connect with a business’s target audience, build brand awareness and reputation, and achieve business goals through digital means. This includes things such as social media, search engine optimization, online advertising, and email marketing campaigns.
What is the career outlook for a Digital Marketer?
In 2021, the U.S. Department of Labor and Statistics reported that there were 347,000 marketing jobs in the U.S. According to Noble Desktop, the advertising and marketing field, which includes digital marketing, is expected to grow 10% between 2021 and 2031, which is faster than average for all occupations in the country.
What is the salary for a Digital Marketer?
As with any career, you typically earn more the longer you are in the field. According to Glassdoor, these are the typical annual salary ranges. These ranges can vary based on things such as location, benefits, etc.
- 0-1 Years: 42k-77k
- 1-3 Years: 48k-88k
- 4-6 Years: 57k-106k
- 7-9 Years: 62k-115k
- 10-14 Years: 70k-131k
- 15+ Years: 84k-157k
