NWTC’s large international audience shows an opportunity to increase exposure to prospective students worldwide. With thousands of visitors from over 200 countries accessing the website, it is clear that interest in NWTC extends far beyond the United States. By strategically reaching to this audience, NWTC can increase its global presence and attract a more diverse student base.
One way to further increase international engagement is by creating a dedicated “International Students” segment in Advertising Segments. This could drive more traffic to the website section for international applicants and their families. Increasing outreach efforts through targeted digital marketing, social media content, and partnerships with international networks would help position NWTC as a welcoming and accessible college for students across the globe.
By proactively addressing the needs of international students, NWTC enhances its reputation, improves user experience, and can ultimately increase enrollment from international prospects. Creating an international student segment is not only a step toward driving more traffic to the International Students page, but also increasing their presence at the college.