To begin setting up your e-commerce store, I personally recommend using Shopify. WordPress is fantastic, but Shopify can help decrease errors along the way ensuring your inventory, payments, and customer interactions are seamless. Overall, Shopify is more simple user friendly than WordPress. With the service of web hosting and seamless integrations, including multi channel selling,…
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Separate-site vs WordPress
When creating an ecommerce website, its always important to choose the right type of website not just for your product, but also for you. While WordPress is one of the most well known website builders, there are also separate-site resources, such as Shopify. So what is the difference? Read on to find out. Unlike WordPress,…
Wordfence Security Plugin
The plugin I installed is Wordfence. I chose this plugin as it has over 5 million installations with 4.5 stars. This plugin tackles many of the things discussed in module 7; it identifies & malicious traffic, limits login attempts, and checks core files, themes, and plug in for malware or other indicators of malicious activity. …
Password Manager Tools
Name: Apple Passwords URL: https://apps.apple.com/us/app/passwords/id6473799789 Price: Free Pros: Free to use, on easily implemented on iPhone, has additional security by using biometrics (i.e. face ID or fingerprint) to access passwords, generates strong passwords Cons: Not all websites have the website name in the URL, so it may look like a password for something completely different…
International Students Segmentation
NWTC’s large international audience shows an opportunity to increase exposure to prospective students worldwide. With thousands of visitors from over 200 countries accessing the website, it is clear that interest in NWTC extends far beyond the United States. By strategically reaching to this audience, NWTC can increase its global presence and attract a more diverse…
International students
NWTC’s analytics also showed that there is a large audience of users from various countries outside of the US. Of the 165,612 active users, 28,416 came from a whopping 200 other countries. This goes to show NWTC’s reach is much further than the state of Wisconsin, and even the entire united states. Given the volume…
NWTC’s Video Campaign
NWTC’s video campaign generated only one key event, despite having over 103,000 views. This resulted in a cost per key event of $869.70, equivalent to the total ad spend, ultimately leading to a return on ad spend (ROAS) of zero. Based on these metrics, the campaign cannot be considered successful, highlighting the need for improvements….
SSO Error Page
According to the NWTC website analytics, the /sso-error page ranks as the sixth most visited page. This shows that a large number of users are encountering this error while attempting to access certain site features. In the past 28 days alone, over 17,500 users have received this error message, indicating a recurring issue that may…
Career Spotlight: Digital Marketer
For this week’s College of Business career spotlight, we are highlighting the job as a Digital Marketer. What is a Digital Marketer? The main goal of a digital marketer is to connect with a business’s target audience, build brand awareness and reputation, and achieve business goals through digital means. This includes things such as social…
Digital Marketing – Technical Diploma
*My program* Marketing is changing rapidly in a world where technological advances are made daily. Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology. As a graduate of Digital Marketing, you will gain valuable insights into online marketing strategies, sales tactics, content development, analyzing metrics,…