NWTC’s analytics also showed that there is a large audience of users from various countries outside of the US. Of the 165,612 active users, 28,416 came from a whopping 200 other countries. This goes to show NWTC’s reach is much further than the state of Wisconsin, and even the entire united states.
Given the volume of international visitors, it would be beneficial to improve website navigation by including an “International Students” button under the hero image. Placing this option next to the existing categories (Future Students, Current Students, Business, and Alumni) would give international users a clear and immediate link to relevant resources. This adjustment would improve accessibility, streamline user experience, and ensure that potential international students can easily find the information they need to explore their opportunities at NWTC.